Running in a real customer's production system, right now.
What the buyer gets
It already works in the real world — the lowest-risk proof there is.
Proof Vault
Example- Product walkthrough · 4 minDemo
- Classifier accuracy benchmarkSample
- Pilot: review time cutPilot outcome
- 10 yrs in ML operationsFounder statement
- SOC 2 readiness checklistSample
Illustrative — every asset is labeled so buyers always know what's real.
Watch · 45-second tour
The Proof Operating System, in 45 seconds.
A quick look at how BeRef turns "no references yet" into honest, clearly-labeled proof a buyer can trust.
Concept preview · AI-assisted illustration · not the live app yet.
01How it works
Four moves from zero proof to your first 5 references.
BeRef isn't a page builder — it's a workflow. Each step compounds into durable, honest proof that survives a skeptical buyer.
Behind "who have you worked with?" are three real questions: Can you actually do it? Can you do it in my context? Will you stick around? BeRef answers all three — without a single fake reference.
- 01
Proof Profile
A verified identity buyers can trust — who you are, your track record, your domain depth. “No customers yet” stops being a dead end.
- 02
Proof Vault
Every demo, sample, document and result in one place — each honestly labeled, so a buyer instantly knows what’s live, what’s a demo, and what’s a scoped result.
- 03
Buyer Room
A page built for one prospect: their problem, a 14-day pilot plan, the success metric, and straight security answers. “Trust me” becomes “here’s exactly how we’ll prove it.”
- 04
Consent Engine
When a pilot lands, BeRef collects consented quotes, outcomes and logo rights — turning your first projects into your first 1–5 verifiable references. Revocable, logged, GDPR-ready.
The 14-day scoped pilot
Replace open-ended free betas with a paid, time-boxed design-partner pilot: clear scope, a success metric by day 14, and consent agreed up front. Low risk for the buyer — real proof for you.
Pilot outcome
02Honest labels
Every proof carries an honest label.
Every asset carries a tag, so a buyer never has to guess what's real — and knows exactly how much weight to give it. That's what makes faking impossible: no borrowed logos, no invented references, just clearly-bounded proof. Transparency turns a reference shortage into a trust advantage — and keeps you safe under the FTC's 2024 rule and GDPR.
03Why BeRef
Everyone else assumes you already have proof.
The market is full of tools for sellers who already have customers, logos, and case studies. BeRef owns the stage before that — when all you have is a real product and the will to prove it honestly.
Built for B2B SaaS & micro-SaaS, AI services, agencies & consultants, and no-code builders — the moment a buyer asks "who else have you worked with?"
We own the category
The Credibility Gap — the 0→5 verified-proof stage no other tool claims.
Honest labeling at the core
Every asset is tagged Live / Demo / Sample / Pilot / Founder — the core defense, not a footnote.
A workflow, not a page
A first-proof workflow that generates proof — it doesn’t just display it.
Compliance built in
FTC (US) and GDPR / EU AI Act (EU) — honest by design, defensible by construction.
The gap we fill
Deal rooms & sales rooms
Built for teams that already have case studies, ROI docs and security pages.
Testimonial & review tools
Wait for the happy customers you don’t have yet.
Review marketplaces
Need an existing customer base before you can even list.
Security trust centers
Prove compliance — not commercial trust or founder credibility.
Why now
36%of new startups are now solo-founded — up from 24% in 2019. Every solo founder hits the same reference gap.
86%of software buyers use peer-review sites when buying — exactly the kind of proof you don’t have yet.
#1Security is the top factor B2B buyers weigh (50%) — straight answers and proof beat logos.
Sources: Carta · G2 · Capterra. We cite real figures; we never invent our own.
“The reference question deserves a method, not a defense.”
04Pricing
Honest pricing for honest proof.
Free to start as a solo founder, then a clear ladder up to agency scale. No fake urgency, no hidden tiers.
Annual unlocks extra features and saves up to 2 months — setup fee waived on Studio & Agency.
Solo Start
Start honest, for free — solo founders only.
Free
$5 one-time deposit · individuals only
Win your 1st customer with BeRef → Founder year one at $200 (vs $290)
- Proof Profile
- Proof Vault (up to 10 assets)
- 2 active Buyer Rooms
- Honest proof labels
Founder Pilot
RecommendedEverything a solo founder needs to start closing.
$24/mo
regular price $29 per monthbilled annually — $290/yr
2 months free · $58/yr- Everything in Solo Start
- 10 active Buyer Rooms
- Unlimited Proof Vault
- Consent Engine v1
- Advanced proof templates
- Annual unlocks
- Annual proof health check
- Early access to new modules
Studio
White-label proof for small teams & studios.
$249/mo
regular price $299 per monthbilled $2,990/yr · no setup fee
2 months free · $598/yrSetup fee waived on annual — save $299
- Everything in Founder Pilot
- 25 active Buyer Rooms
- Up to 5 seats
- White-label Buyer Rooms
- Multiple workspaces
- Roles — admin, editor, viewer
- Annual unlocks
- Custom domain for Buyer Rooms
- Quarterly proof strategy review
Agency
For agencies running proof across many clients.
$416/mo
regular price $499 per monthbilled $4,990/yr · no setup fee
2 months free · $998/yrSetup fee waived on annual — save $499
- Everything in Studio
- Up to 10 seats · +$49/seat (to 50)
- 50 active Buyer Rooms
- Archive — read-only, off your limit
- Priority support
- Dedicated onboarding specialist
- Annual unlocks
- Per-client branding presets
- Priority roadmap input
Also available
Proof Audit
See your proof gap before you build a thing.
$49one-time
Lifetime "Founding Proof Member" verified badge
- Proof-gap analysis
- Evidence map
- Personalised proof action plan
Team
For companies & teams beyond 50 seats.
Custom
50+ seats
- Unlimited seats & workspaces
- Custom room & storage limits
- Dedicated onboarding & SLA
- Custom security review
Payments via Dodo Payments at launch — for now, join the waitlist to lock in early-access terms.
Build trust
the honest way.
No fake proof. No purchased references. No hidden labels — just verifiable, labeled evidence, and your first real references in weeks.
Join the waitlist05Waitlist
Be first to send honest proof.
BeRef is pre-launch. Join the waitlist and we'll bring you in as an early design partner — with founding-member pricing locked in for your first year.
- Founding-member pricing, locked in for your first year.
- One email when access opens — that’s it.
- Consent-respecting by default. Your data, your rules.
06FAQ